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The Norton Agency

Norton Agency
434 Green Street
Gainesville, GA 30501
Fax: 770.287.3114
Today's Hours: 8:30AM - 5:30PM
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The Norton Agency

In the South in the Late 1920's we suffered economic conditions. It was a real challenge for us, therefore Mr. W.L. Norton, Sr, a world war veteran and former banker from the foot hills  of White County, Ga, went  on to establish an Insurance Office in Gainesville in 1928. It demanded ingenuity and initiative  on his part to survive those hard times. Over the years he expanded his insurance business from Gainesville into the surrounding 8 counties.


In 1937 Mr. Norton planned the first residential neighbourhood development into the community. Purchasing the plantation land of the Confederate General William Longstreet and offering FHA Financing. Just him with two other partners developed Longstreet Hills. Some of the first ever lots sold for only $300 to $400 each. This very neighbourhood continues to be one of Gainesville's most desirable residential communities.

Development for Lake Sidney Lanier and groundbreaking for the Buford Dam brought a great deal of growth to the Gainesville area. The city then became a poultry industry base and regional hub of business activity including financial establishments, retail centers, medical services, industrial  plants,medical services as well as becoming a recreational destination.


In 1952 Norton's youngest son, joined the company. Together they expanded the business focus beyond insurance to developing and selling residential communities throughout the area, as well as managing quality real estate properties. Betty  V. Norton , Franks wife joined the firm as residential broker and relocation Director in the 1970's. Norton Agency continues as a member of Leading Real Estate companies of the world. Its one of the largest and most respected real estate referral networks.


With our world ever changing. Just tring to keep up in this fast pace world, that is always changing. Continuity  in leadership is often missing. The Norton Agency is so unique in the fact that the third generation family members have shown an interest in the company and a desire to dedicate themselves to the future expansion of the family business. Mr. Bob Norton joined the Insurance division in 1982. Together with Strother Randolph, who merged his insurance business with Norton in 1986, our independent independent insurance agency expanded with multiple offices representing over 50 nationally known insurance companies. Our philosophy of providing local service with local people, coupled with our size and buying power, allows us to use the power of choice in winning the true trust of our clients.


In 1986 Frank Norton Jr., joined the Norton Agency to direct the energy, imagination and creativity he has thrust the company forward at a faster pace. Since 1986, he has collected data and interpreted community market research data through Norton Native Intelligence, and has developed  consulting and strategic planning services for the firm. He was soon elected president by the board of directors in 1997 and chairman in 2004, and Frank K. Norton Sr. serves as chairman of the board of Emeritus.

The Norton Agency has a strong customer service based. Combined with 81 years experience in the northeast Georgia Market, The Norton Agency has distinguished itself as a leader in the commercial and residential real estate markets.


The Norton Agency is pleased to have played part in the growth and development of our area. We further pledge to continue that same focused drive to leave this community a better place for the future generations.



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